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A.S. Watson Group to Open 10,000th Beauty Store

Global expansion targets China

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By: Jamie Matusow

Editor-in-Chief

Leading international health and beauty retailer, The A.S. Watson Group (ASW), has been setting records in store expansion. Last week, its flagship brand Watsons Your Personal Store opened its 1,000th store in Mainland China, one of its 33 operating markets. At the same time it is about to opening its 10,000th store globally before the end of the year.

Watsons Your Personal Store is a market leader in health and beauty in China, with more than 23 million members already signed up to its loyalty program since its launch in 2009. Last week, Watsons China’s 1,000th store was opened in Shanghai, marking the company’s plan to expand to 3,000 stores in China alone before end of 2016. Meanwhile, ASW is set to achieve its 10,000th store milestone globally by the end of this year. The retailer has been opening stores globally at an average rate of three stores per day this year.

Over the past decade, ASW worldwide has grown from a network of just over 1,100 stores mainly in Asia in 2001 to now approaching 10,000 stores across Asia and Europe. The Group reportedly now serves 26 million customers per week, opening 1,100 stores a year globally.

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